I created the fictional brand Synthe to showcase my skills in designing a visual identity and packaging system for modern wellness and beauty-related products.
The name Synthe is derived from the word “synthesis” – reflecting a thoughtful combination of ingredients, technology, and visual clarity in functional, everyday products that support wellbeing.
The name Synthe is derived from the word “synthesis” – reflecting a thoughtful combination of ingredients, technology, and visual clarity in functional, everyday products that support wellbeing.
As part of the project, I developed a logotype, label layouts, and packaging mockups for a line of more vibrant products aimed at a younger audience – Synthe Moodies.
The goal of this project was to demonstrate a complete design-thinking process – from brand naming and visual language to logo design and final packaging visuals.
