I created the fictional brand SYNTHE to showcase my skills in designing a visual identity and packaging system for modern wellness and beauty-related products.
The name Synthe is derived from the word “synthesis” – reflecting a thoughtful combination of ingredients, technology, and visual clarity in functional, everyday products that support wellbeing.
The brand was designed with a minimalist and elegant aesthetic in mind, utilizing clean typography, a restrained layout, and carefully selected color palettes – inspired by premium products.
As part of the project, I developed a logotype, label layouts, and packaging mockups for a line of classic dietary supplements (Focus, Calm, Balance, Vital, Glow).
The goal of this project was to demonstrate a complete design-thinking process – from brand naming and visual language to logo design and final packaging visuals.
